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Before we talk about find the best SEO company you should understand what is SEO and what does an SEO company can do?
When it comes to managing your website, there is no finish line. Sure, nothing beats the feeling of clinking glasses and raising a toast to your newly launched website that looks fantastic. But a few weeks or months later, many businesses find themselves asking the same question: Where is all the traffic?
Building a website is only one step in the long journey of maintaining a successful, high-impact website. Joining forces with a top search engine optimization (SEO) company can help your business continue to grow and earn more revenue. But what is an SEO company? What do they do? How can you find the right one?
What does an SEO company do?
Every SEO company is unique, but worthwhile companies have a similar goal: to help grow your business. At the end of the day, an SEO company’s job is to partner with you to drive leads, phone calls, store visits, purchases, and more through search.
Just like you hire an accountant to help streamline and improve your books or hire a cleaning company to tidy up the office each week, partnering with an SEO company means you are connecting with a company whose goal is to improve your visibility in search engines.
In short, the definition of an SEO company is a company that partners with businesses like yours to boost your visibility in search engines. Increased visibility in search engines means more traffic coming to your website and — ultimately more leads, phone calls, and sales.
3 tips to find the best SEO company
Now that you are familiar with what an SEO company does, how do you go about researching and choosing the best SEO company?
Good news! You have already taken a crucial first step: familiarizing yourself with SEO.
Feel free to use some of the questions above in your early discussions with potential partners.
It can be very difficult to vet SEO agencies if you know very little about what they do. Having even a speck of understanding can help you ask good questions and give you an idea of what to look for in an SEO company.
Some other key tips as you research firms:
Look for firms with a strong track record: Agencies with ample customer reviews, case studies, and verified reviews on third-party sites give you a window into how happy their customers are.
Look for firms with experience in your industry: Have they worked with similar websites before? What results were they able to achieve? Do they speak knowledgeably about KPIs and industry-specific information?
Look for firms that align with your campaign goals: Be clear and firm on what business goals you have for your SEO campaign. This is very helpful for a good SEO company, and they can craft a strategy that will get you there. Want more leads from your website? Find a firm like WebFX that specializes in lead generation through SEO.