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what is the Best Online Marketing Strategies, When you first enter the world of digital marketing, it can be overwhelming? There are many different channels and platforms you can use to advertise your business, and for many people, the hardest part is figuring out a starting point.
If you’re like many marketers, two of your biggest concerns when evaluating your options are cost-effectiveness and results. That’s why on this page, we’ll go over a few of the Best Online Marketing Strategies, their costs, and their benefits for your business.
How to select the Best Online Marketing Strategies for your business
With all these available advertising strategies, it can be difficult to figure out which are the best fit for your company and budget.
For example, if you’re a smaller business with a relatively low marketing budget, you may want to start with low-cost options that you can do in-house, like social media, SEO, and email marketing campaigns.
If you have more flexibility, however, we recommend using as many of these strategies as possible to create a comprehensive strategy. When you utilize multiple approaches, you’ll be able to reach more consumers than if you only used one.
As a baseline, you’ll want to make sure your website is designed to generate conversions.
You can throw tons of money into SEO and PPC, but if your website isn’t professional and user-friendly, you’re unlikely to get the results you want. Users need to find your site, but once they get there, they also need to be able to find the information they need to become customers or clients.
As you grow your strategy, the biggest advantage of online advertising is that it’s easy to monitor and improve your campaigns. With all the effective advertising strategies on this page, it’s easy to see your return on investment and make adjustments to improve your ROI moving forward.
6 Best Online Marketing Strategies in 2020
- Web design
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing
- INFLUENCER ADVERTISING
- GEOFENCING ADVERTISING
1. Web design
Your website is one of the most essential parts of your business. It’s your home online, and where many potential customers will turn for information about your products or services. In many cases, your website will be the first impression your business makes on members of your target audience.
Since many of your other online advertising campaigns will be designed to drive traffic to your website, your web design can make or break their success. This means that your site needs to be effective in attracting and keeping users’ attention and encouraging them to convert.
A well-designed site can make visitors want to stay longer and keep them more invested in what your company has to offer. It also builds trust with potential customers. In fact, one study revealed that 94 percent of respondents mistrusted a website because of certain design elements — so if you haven’t updated your site in a while, your potential customers likely notice.
A professional website is necessary for your online advertising campaigns to be successful. So if you think your site needs an overhaul, check out our project quote calculator to get a free estimate!
2. Search engine optimization (SEO)
Your website can be a great marketing tool — but only if your potential customers can find it.
The best way to make this happen is with search engine optimization or SEO. By investing in SEO, you can improve your website in ways that help it rank well in search engines like Google for searches related to your products or services.
SEO involves incorporating keywords related to your products or services on your site so that when users search those keywords in search engines like Google, relevant pages appear in results.
You can identify the best keywords for your pages by doing keyword research to see what your target audience is searching for, as well as which keywords your competitors are targeting. You want to choose keywords that are used by your target audience and will attract them to your site.
You can improve your site’s SEO by publishing original content around your target keywords, as well as earning links from other authoritative sites online. With the right strategy, you have the potential to improve your rankings, gain more traffic, and generate more leads and conversion.
The goal of SEO is to get your website to the top of the first page of results. Ideally, you want to be in the top three positions because they earn the majority of clicks. In fact, the top three results earn 35 percent of the clicks on desktop and 31 percent on mobile.
SEO is a great tool to help advertise your business to potential customers. Investing in SEO can boost your exposure, foot traffic, and conversion rate. It takes time, but the results can be well worth it for your business.
3. Pay-per-click (PPC) advertising
Pay-per-click, or PPC, is an online advertising model that allows you to place ads in search engine results for specific keywords. While SEO focuses on earning rankings through content and optimization, PPC essentially lets you pay for placement for your target keywords.
If you’re new to PPC, Google Ads is the best place to start, because it allows you to place ads in Google search results.
PPC works on a bidding system in which you select target keywords, then compete with other advertisers to place ads in the search results for those keywords. If your bid is among the highest, you’ll earn placement above organic search results — and if someone clicks, you’ll pay your bid amount.
One of the biggest advantages of PPC is that (as the name implies), you only pay when users click on your advertisement. This means you don’t have to worry about wasting your budget on people who aren’t interested in your business or ignore your ads.
This feature makes PPC one of the most powerful Internet advertising strategies for companies today.
PPC is also an effective advertising strategy because it can start generating results the minute you launch a campaign. Unlike SEO, which takes time, PPC can create sales and conversions immediately. As an example, an HVAC marketing strategy that uses PPC could start generating phone calls immediately, like for maintenance requests, emergency services, and more. That’s immediate revenue for that business!
PPC also works well in combination with SEO, because combining the two gives your business multiple opportunities to appear in search results. When people search for keywords related to your products or services, you want them to see your company in search results.
If you’re not yet ranking organically, PPC is a great way to reach them — and if you are already ranking organically, you have a chance to appear in two different spots on the results page.
And if you’re wondering if PPC ads are an effective way to generate traffic and conversions, the answer is yes. Out of all the results on the page, the top three paid spots receive 46 percent of the clicks. This indicates that almost half of searchers will click on PPC advertisements.
Overall, PPC is an effective online advertising channel that can work within any budget and increase your online visibility. And if you partner with an experienced PPC campaign manager, it can be exactly what you need to grow your business and increase your revenue.
4. Social media marketing
Social media sites like Facebook, Twitter, and Instagram present huge opportunities to reach and connect with your target audience. That’s why these sites are quickly becoming some of the Best Online Marketing Strategies and the best ways to advertise online.
Social media is a great place to advertise because there are so many consumers on these platforms. In fact, eighty-one percent of American adults have a social media profile — meaning the chances are high that at least part of your audience is active on social media.
You can also use social media platforms to run advertisements for your company.
Social platforms let you select your audience based on standard demographic information like age, gender, and location, as well as advanced options like interests and behaviors. This allows you to reach the users that are most likely to be part of your target audience, and maximize your results with each campaign.
For example, if you operate a garage door company, you may use social media to target users within your service area. Your garage door advertising campaign may go even further, focusing on demographics of your target audience, like marriage status, age, and gender, to build a better ad.
One of the biggest advantages of using social media for advertising is the relatively low cost.
In fact, fifty percent of B2B marketers find social media to be a ‘very’ or ‘somewhat’ low-cost option for advertising — so if you’re looking for a cost-effective advertising strategy to reach new customers, social media is something to consider.
5. INFLUENCER ADVERTISING
Influencer marketing is another effective advertising strategy. In fact, influencer marketing offers an average ROI of $6.50 for every $1 invested. Companies of all sizes, from big brands to small startups, use influencer marketing to create brand awareness, build user trust, and generate sales.
Besides partnering with an influencer and having them promote your brand, products, or services on their dedicated channels, you can also integrate influencers into your advertising campaigns. Your ads, for example, can feature your influencer.
Brands, like The Hershey Company, have used this strategy with success.
The Hershey Company partnered with several influencers to promote its Hot Cocoa Kisses on YouTube. In addition to the influencers promoting the product on their channels, The Hershey Company also launched a paid ad campaign on YouTube, which advertised the influencers’ Hot Cocoa Kisses content.
The campaign was a massive success, generating the following results:
- 12 percent increase in purchase intent
- 551% increase in searches
- $9+ million in retail sales
Results like these are why influencer marketing is quickly becoming one of the best online advertising strategies. Get ahead of the curve and start experimenting with influencer marketing and advertising in your business.
6. GEOFENCING ADVERTISING
Geofencing advertising is one of the Best Online Marketing Strategies methods for companies looking to target competitors, top talent, high-value leads, and local shoppers. With geofencing, your business creates a virtual fence around a specific area, like a college campus, competitor location, or conference center.
When someone enters this fence, they get added to a remarketing audience.
Your company can then remarket to these users, which can help build their brand awareness, guide their next shopping trip, or influence who their company requests quotes or proposals from next quarter.
This Internet advertising strategy offers your business a new, innovative, and effective way to reach your target audience. That’s why it’s worth checking out because it could help your company secure that next lead, move those customers away from competitors, or hire that passive candidate.